Professional 
associations form a cornerstone, a personal connection for people with common interests and needs.
As a result, they and their leadership are in a unique position.
They have the challenge of recruiting, building, and maintaining an engaged and loyal active membership. At the same time, they have the opportunity to explore additional ways of providing value to their members.
Association leaders are finding that, for little or no cost, they can provide their members with access to individual benefits and services on a voluntary basis.
Not only is this a very good thing for the members, but it is a tremendous recruiting and promotional tool for the association. These benefits are viewed as a good will gesture that provides “value added” for just about any professional association.
A high percentage of association members are self-employed professionals and business people who have a need to provide financial security for themselves and their families. The privilege to access benefit programs available through their professional association is a highly appreciated advantage.